How it works


You earn rewards by purchasing Hill's products at your Vet Practice and recording them in your account with a proof of purchase. The steps are:

First, you purchase Hill's products from your Vet Practice.

Next, you record your purchase in your account (after registration) and upload the invoice your Vet Practice gave you as proof of purchase.

Detailed steps can be found below.

Note that purchases from retailers other than your veterinarian do not qualify for rewards credit. Nor are purchases from your Vet Practice other than Hill's products.

Hill's will review your purchase and invoice to ensure it qualifies.

Hill's will then issue a rewards credit to your account

Detailed Steps

Use the following steps to record your purchase and earn credit.

  1. Enter the "Clinic ID" of the Vet Practice you purchased from to receive a reward. Please ask your veterinarian for this information. You will only have to do this once and thereafter it will be a saved selection.
  2. Add your product/s utilising the scanning feature, or alternatively enter the barcode manually. You can find the barcode on the package, but it varies based on the type of package chosen:
    • For dry bags, you’ll find the barcode on the bottom, or bottom side. Add all digits below the barcode - (it will be a 11/12 digit number (you can include or exclude the zero for it to work)).
    • For wet cans, you will find the barcode on the can label.
    • For wet pouches, you will find the barcode on the back part of the package or in the cardboard box.
  3. Once you scan or manually type in the barcode, you will then need to upload your invoice or receipt as proof of purchase. On the "Upload Invoice" screen you can take a picture of the detailed invoice (which includes the clinic and product purchase detail) and attach it to your purchase.

    You will get the following awards depending on the size of the product:

    • Bag 1.5kg - 3Kg - £4
    • Bag 4kg - 8kg - £6
    • Bag >10kg - £10
    • Pouch Box (12 x 85g) - £4
    • Wet Trays (Canine) - £6
    • Wet Trays (Feline) (12 x 156g) - £6
    • Wet Trays (Feline) (24 x 85g) - £4
  4. Check your purchase summary and submit your purchase. You will receive an email to confirm the purchase has been received and is being validated. Once we verify your purchase (up to 7 days), your rewards account will be credited. Hill's will verify that the product was purchased at a Vet Practice as well as verify that the items submitted match the invoice.
  5. You’ll be able to request your payout when you accumulate £24 or more in your account (please note: during August 2021 to 22nd September 2021 we are allowing customers to claim when they reach a minimum of £4). In order to do so:
    • Access the request payout area by clicking on the “get cashback” button.
    • After requesting your credit back you will receive a notification in your email where you will need to include your bank account details for the credit transfer.
    • Please note, the bank transfer process can take up to 15 business days.

You can redeem your rewards right inside this programme. Once you have accumulated £24 you'll be eligible to transfer it directly to your bank.

Hill's has partnered with a company named Valassis to securely transfer funds to your bank.

Use the "Redeem / Get Cashback" button on your homescreen / dashboard to start the process.

Enter the amount you wish to transfer. Hill's will verify that your balance is sufficient and that the request is within the minimum and maximums allowed.

You will then receive an email from Hills with a link to secure webpage where you can enter your bank information.

Provided your bank details are correct, the money will be transferred to your bank within 14 working days. We highly recommend you double check your details are correct ahead of submission.

You can find your Rewards Balance on your "Dashboard" which is immediately visible after you log in.

You can access your rewards history under your Rewards Balance by clicking "History." There you will see all verified purchases credited to you, as well as any redemptions or donations made.

Please note that only verified purchases will be visible in your Rewards History

The "Clinic ID" is a 5 digit number that identifies your Vet Practice so that Hill's knows where the product was purchased and that it qualifies for rewards credit.

Please ask your Vet Practice staff for this number when you purchase your product. You will not be able to qualify for rewards credit without it.

This will vary slightly based on the type of product purchased:

  • For dry food, you will find the barcode on the bottom or bottom side of the bag, it is barcode with a 12 digit number under it, example:
    "0 5274 2917 9" though this will work if you exclude the zero
  • For cans, you will find the barcode in the can label or in the cardboard box tray (though currently you will only be able to scan cans).
  • For pouches, you will find the barcode on the back part of the package or in the cardboard box.

You can either scan the barcode using the scanner (the camera icon) or key it in manually.

If you key it in, be sure to enter ALL the numbers you see under the barcode, not just the ones in the middle (although you may exclude the zero). This would include any digits on the far left and right.

Here's what it looks like:

This would be keyed in as "052742430805"

If you have purchased more than one product from your Vet Practice, and they are all on the same invoice, then you should enter them all, one by one, in the 'Record Purchase & Earn Rewards' section.

After you have entered one product, click "Add Product" again, and scan the next product .... up to as many products as are on the invoice.

You can only upload one invoice per purchase, so if you have more than once invoice, you must record those purchases separately.

In the event that you have forgotten or mistakenly missed out a product you've purchased, you will be able to resubmit the same invoice with your claim.

Please note that you can upload any given invoice only once or it will be flagged as a duplicate transaction and credit will not be awarded (apart from the exception mentioned above).

You will have received an email which explains the reason/s behind your claim being rejected. These can include:

  • Invoice date exceeds 6 month limit.
  • Product doesn't match your invoice.
  • Invoice is not legible/or attached to the claim.
  • Claim does not contain an invoice issued by your vet with full product detail and breakdown by quantity/cost.
  • Vet clinic on the invoice does not match the clinic selected for the claim.

If your claim has been rejected, we will require you to resubmit your claim.

If you still find that you need help, please email us at hills4you_loyaltyuk@hillspet.com and we’ll do our best to get back to you within five working days. We will work with our partner Valassis to update you on your query.

If you still haven't received the expected payment in your bank within 7 working days, please email hillsloyaltyhelp@valassis.co.uk and our partner Valassis will do their best to get back to you as soon as possible.

Valassis will be able to update you on any queries regarding payments, but please be aware that this process can take up to three weeks due to potential bank delays and feedback regarding payments which is unfortunately out of their and Hill's control. Valassis will do their utmost to keep you updated during this process and you may also reach out to us on hills4you_loyaltyuk@hillspet.com and we’ll do our best to support you.